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Reputation Management for Professionals combines marketing, SEO, and public relations strategies to repair or improve your online reputation. Whether you are starting a new business and want to put your best foot forward or you are searching for a new job – your online reputation matters.
Protect your reputation becoming actively involved in the outcome of results.
- We will put you in the very best position possible to ensure your success.
- The tactics we use are modern cutting edge and the best on the market.
- We will treat your brand like it is our own. After all it’s Your Brand.
- We will flawlessly execute your campaign and optimize all facets.
- We will work our butts off for you, day in and day out.
Reputation management uses multiple strategies to ensure a positive online image.
The primary goal is to influence what people see when they search for you online, ensuring the information presented aligns with your desired professional image.
- Separate personal and professional: Keep your personal and professional life separate.
- Remove negative content: Remove or suppress negative or irrelevant search results
- Create positive content: Create and share positive content to improve your image
Services
Custom strategies involving Web design, Link building, Managed reviews, Viral marketing, Social media, Video, Article, Newsletter, Press release creation and implementation. Please contact us and we will provide you with a package tailored to your needs.
Content creation: Sharing valuable and relevant content like articles, blog posts, or presentations to showcase your expertise and establish thought leadership.
Profile optimization: Ensuring your online profiles on professional networks are complete, accurate, and reflect your skills and experience.
Review management: Responding to feedback and reviews on platforms where clients or colleagues can leave comments, addressing any negative feedback professionally.
Social media strategy: Carefully curating your social media presence to align with your professional image, avoiding controversial topics.
Brand consistency: Maintaining a consistent message and tone across all online platforms to reinforce your professional identity.
Secret Hack to INSTANT SUCCESS. Acquire, manage, and publish reviews.
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Why it is Important
Reputation Management is the relationships an individual has with its public online and offline. How others feel about your professional brand determines whether or not they want to have a business relationship with you.
Reputation Management for Professionals creates a point of distinction. It helps you stand apart from the crowd. No two grains of sand are exactly alike and no two personal brands are exactly alike.
It’s all about You
Your Reputation Management is all about who you are and how you are perceived in the market. Everything about you, from the way you look and how your voice sounds to what you drive, speaks something about you.
In marketing Reputation Management is about working on your personal style, positioning and uniqueness to create a valued brand. This can help you to build your reputation as an expert in your field and to develop trusting relationships with your stakeholders.
Whether its a professional brand or that of a product or service, the value of a reputation is in the promise that it makes. A good reputation can help a customer recall positive experiences and emotions which influence how people behave towards you. For the individual, this means that its important to create a Reputation that will deliver on the expectations of the customer.
If you do not take control of your own Reputation, then somebody else will. And unless its a highly paid consultant with your interests at heart then its time for you to start thinking about Reputation Management.
Reputation Management for Professionals takes key branding principles and applies them to individuals. This gives those individuals a considerable edge and can differentiate them from the competition for qualified leads, jobs and promotion.
Statistics
• More than 80 percent of executive and corporate recruiters research job candidates online, and 43 percent say they have turned down job seekers because of what they found, according to a study released August 2008 by ExecuNet.
• Online reviews are second only to personal advice from a friend as the driver of purchase decisions; user reviews are more influential than third-party reviews. (”Web users and web community,” Rubicon Consulting, Inc. October 2008)
• 86% of consumers read online business reviews before making purchasing decisions; 90% of whom say they trust these reviews. (Kudzu.com survey of 600 users, December 2008)
• Almost two-thirds (62%) of consumers read consumer-written product reviews on the Internet. (Deloitte & Touche, September 2007)
• When asked what sources of information they are “very likely” to consult before making a decision about their entertainment options, 62% named Web sites with user reviews as their top choice, even beating out a knowledgeable friend (59%). (Marketing Sherpa, July 2007)
• Seven in 10 (69%) consumers who read reviews share them with friends, family or colleagues, thus amplifying their impact. (Deloitte & Touche, September 2007)
• 74% agree-including 14% who strongly agree-that they choose companies and brands based on what others say online about their customer service experiences, the survey shows. (Society for New Communications Research, May 2008)
• More than eight in ten (82%) of those who read reviews said that their purchasing decisions have been directly influenced by those reviews. (Deloitte & Touche, September 2007)
Do-It-Yourself:
Removing negative content from Google
Request removal: If the content violates Google’s Terms of Service, you can request that Google remove it.
Remove the content from the source: Ask the website owner to remove the page or add a NOINDEX tag to the page’s HTML.
Request a change: Ask the website owner to change the content so it’s not relevant to your search.
Contact the publisher: If the negative content is a news article, you can contact the news agency or the individual who published it and ask them to remove it.