Social Media Optimization (SMO)
Social Media Optimization, Viral Marketing and Advertisement describe a strategy that encourages individuals to pass on a quality marketing message to others, creating a self-replicating process in the message’s exposure and influence.
Social media optimization involves a process of creating a community online or gaining increased awareness of your brand or product in existing online communities. It combines the objectives of Internet Marketing with social networking sites such as Facebook, Flickr, Twitter, LinkedIn, and Digg.
Social media optimization technologies will continue to grow substantially in the future. Now more than four in five online adults in the US use social media at least once a month, and half participate in social media networks like Facebook. While young people continue to move toward universal adoption of social applications, the most rapid growth occurred among consumers 35 and older. This means the time to build social media optimization applications is now. Interactive marketers should influence social network chatter, master social communication, and develop social assets even with older customers.
Power of Buzz
Social media optimization can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts and wikis. Like viruses, such strategies take advantage of rapid multiplication to explode your online marketing campaign.
How can SMO help you?
A multitude of social communities like Digg, StumbleUpon, del.icio.us, Wikipedia and YouTube connect people who share common interests. These Social Media websites can be used as places to put out your online marketing message.
In today’s web-based world consumers are looking to find a community around your service so that they can make a purchase decision based on what others are saying and how your company has interacted with them.
Social media optimization benefits include surges of traffic and hundreds of new backlinks that can help in your SEO/SMO efforts, along with exposure to a new audience. If you are looking to build your business via social media websites, including Digg, Stumbleupon, YouTube, MySpace and others, please contact us.
Wish to join the online conversation about you and your Company? Find out how we can tell the web your story.
A company blog can open the lines of communication between you and your customers. Blogs give a personal voice to your business and are a medium for posting the latest company news, industry tips, advice, upcoming events, introducing new products or services, and more.
Corporate blog posts can be written by company employees, teams or industry experts. Blogs can be set to restrict reader comments, allow reader comments or allow comments but only with approval.
Online Video Sharing
Use videos to interact with your online social networks. Video is the ultimate medium for communication and online video is consistently increasing in popularity. Online social network participants leverage video to both convey messages and respond to other messages from users.
As each project requires special respect, there is no solid and quick rule for pricing and projects may vary based on the needs of the customer. Please contact us and we will provide a package tailored to your needs.