Using citations to improve your local SEO results
It’s well known that the more websites link to yours, the better your search engine optimization (SEO) results are likely to be. However, a important driver of Orlando Local SEO success is citations. A citation is simply the information about your company’s name, address and phone number. This is often called your business’s NAP.
These are the key things you need to know about citations:
- citations help Google know the contact information about your business is reliable, meaning it’s likely to rank highly in local search results
- citations should always be consistent and identical, as far as possible
- the easiest way to get citations is through online directories
- don’t forget other places to get citations
- citations improve your business’s visibility, even without SEO considerations
What citations can do for your SEO strategy
Where citations differ from links to your website, is that a citation doesn’t need to be linked to your company’s website to score you SEO points. This means that any plain text listings of your NAP will help your company’s SEO results.
Citations are one of the many factors that Google uses when working out how to rank web pages in local search results. It’s not just links and reviews. An overriding consideration is confidence in the information about a business that appears on the web. This means that if your NAP is listed on more than 50 websites, then it’s highly likely to be reliable information that Google can confidently show to searchers.
That’s why it’s important that citations are consistent and up to date. If there are several different addresses listed for your business on different websites, this will make your business look bad. It will also cause Google and web users to question whether the search results are reliable, meaning your company is highly unlikely to appear at the top of the search results. So always make sure your citations are correct, consistent and up to date.
Lastly, the more citations you have, the more your business is mentioned on the web. This will tell Google that your business deserves to be shown in the search results before a company with very few citations. This will especially apply if your citations are on websites that are relevant to the location and topic searched for.