By David Daniels
Author Christina Laun
Provided by Kelly Sonora at http://www.mastersincriminaljustice.com
With the advent of online tools that make it easy to share information, meet new people and keep in touch faster than ever, Reputation Management has taken on a twofold dimension. Individuals and businesses no longer have to worry about their brand in real life but in the virtual world as well, making it twice as hard to keep up with what’s being said. There are some ways that you can work to manage your brand, however, whether you’re doing it for yourself or for your business. These resources provide tips and tools to make it easier to track, control and manage your brand so you stay on top and in control of your personal and professional image.
Reputation Management Tips
Here are some general tips to consider when managing your Reputation.
- Create official online profiles. Don’t let just anyone talk about you online. Create your own profiles and websites complete with the kind of information you actually want to be available about you.
- Check what people are saying about you online. Whether good or bad you can do yourself a favor by finding out just what is being said about you online. Use some of the tools mentioned later in this article to keep yourself in the loop.
- Stay on the ball. Don’t get lazy about monitoring your Reputation. If necessary, perform monthly checks to see if there’s any information about you that could be potentially harmful.
- Google yourself. The simplest way to find out where your or your company’s Reputation stands is to Google yourself. See what kind of results pop up first. If they aren’t what they’d like them to be, you’ve got some work to do.
- Assume everything can get on the web. Both in your personal and professional life, what you say online and off can come back to bite you. Be safe and assume any emails, conversations or photos out there can eventually end up on the Web.
- Choose your words carefully. If you are blogging, running a website or just have a social media profile, be careful what you post. Unless you’re looking for controversy what you say may cause you problems in the future.
- Know your weaknesses. If you know your business has a particular weakness or are just familiar with your propensity for getting wild on the weekend, keep this in mind and have it as your top priority for checking on your Reputation.
- Protect yourself from hackers. This may seem like it goes without saying, but many people fail to adequately secure their online information. Make sure yours is as safe as it possibly can be.
- Keep social networks private. One way to deter prying eyes is to keep your social networking profiles private to all except those you approve. This will keep casual viewers from seeing your information, good or bad.
- Consider pseudonyms.If you do want to keep a blog or engage in hijinks on internet message boards, create a name for yourself to hide behind so you can’t be easily tracked.
- Be proactive. Instead of waiting until you have an issue with your online Reputation, stay ahead of the game. Search for what’s being said about you regularly so you’ll stay up-to-date.
- Act fast. If you do find something said or posted about you online that you feel could be particularly damaging to you, take action immediately. Whether its your friend posting photos from your Vegas trip or someone you don’t know slandering your business, taking care of it sooner rather than later is best.
- Keep your cool. You may be incensed at what someone has said about you online, but don’t let it show. Keep your anger to yourself and off the internet where it can do more harm than good.
Reputation Management Articles
These articles provide some useful and informative reading material for anyone wanting to know more about Reputation both for businesses and individuals.
- Protect Your Reputation: This article from SEO Chat lays out some basics for monitoring and protecting your online Reputation.
- Ten Tactics That Could Save Your Reputation: The CEO of Trakur gives some great advice in this Mashable article on how your company can avoid Reputation meltdown.
- How to Manage Your Reputation: This article goes through a number of tools and how to use them to keep your Reputation intact.
- Social Networks Become Powerful Tool in Reputation Management: Find out how social networks are playing a bigger role than ever in online reputation from this short article.
- How to Create SEO Tools for Your Reputation: Worried about the online component of your company’s Reputation? This article gives some advice on creating custom tools to monitor and control your online rep.
- Manage Your Reputation: Lifehacker gives some great tips and pointers, as well as links to tools that can help you get control of your Reputation.
- How To Protect, Fix Your Reputation: From keeping problems from arising to fixing them when they do, this article is full of helpful advice.
- Using Social Media to Manage Reputation: Find out how social media can be a help, not just a hindrance, to online Reputation.
- Basics of Online Reputation Management: Here you’ll learn the basics of getting your online Reputation in order.
- Managing Your Reputation: Technology Review provides this informative article that can help you understand and take action when it comes to your virtual Reputation.
- Reputation Management for Individuals: Online Reputation management isn’t just a concern for businesses, and this article explains how individuals can keep their name in good standing as well.
Personal Identity Reputation Management
These tools can help you manage your numerous online profiles, monitor your Reputation and more.
- ClaimID: Check out this program that uses OpenID to manage your personal identity over several sites, meaning you only have to remember the password for one, not numerous ones.
- FindMeOn: Want to connect your identity over several sites? FindMeOn lets you do that while keeping your information private and secure.
- FreeYourID: Make maintaining your online identity easy, with this tool that bases it directly on your name.
- Garlik: If you’re worried that your identity may be more than marred and straight out stolen, give this tool a try. You’ll be able to search for mentions of you on the web that might involve identity theft.
- myOpenID: Don’t worry about having multiple logins with this OpenID site.
- Realmee: Here you can create a personal profile that will allow you to more easily control what others can see of you online.
- LookUpPage: Want to control what people find when they search for you? This site helps out, by giving you a central page that comes up at the top when your name is searched for.
Professional Identity Reputation Management
Keep your business’ name out of the mud by protecting it with these helpful tools.
- Trust-Index: Find out how well your business is trusted with this tool.
- Google Alerts: With Google Alerts you can get email updates of the latest google results based on your name or other topic of your choosing.
- BoardTracker: Whether you post on boards yourself or want to see if anyone else is talking about you, this tool makes it easy to filter to threads.
- Omgili: Search through the numerous forums out there to find out what people are saying about you using this helpful tool.
- BoardReader: This tool is especially useful, allowing users to search through forums, videos, Twitter conversations, IMDB and more.
- Joongel: Zoom in on the type of media you’d like to search with this online tool. Choose from videos, photos, shopping sites, and more.
- Techrigy: This company makes it easier and simpler to monitor your business’ Reputation online.
- Keotag: Match blogs with tags that reflect talk about your business or related topics using this tool.
- UpdatePatrol: This tool makes it easy to watch websites for updates and changes, which can sometimes be useful when you want to know what a particular site is saying about you.
Blog Tools for Reputation Management
With the great proliferation of blogs out there, it’s worth your time to keep track of what’s being said about you on them. These tools make it easy and convenient to do just that.
- Zuula: If you want to get posts just from blogs, try out this search engine. Users can also limit results to photos or videos.
- Technorati: Whether you’re blogging personally or professionally, listing your blog with Technorati can be a big help in managing your online Reputation. You’ll get updates whenever someone links to your blog so you can keep tabs on what people are saying about you or your business.
- BackType: BackType is a service that lets you find, follow, and share comments from across the Web, allowing you to keep track of where you’ve been and what you’ve said on blogs.
- TweetBeep: TweetBeep will let you keep track of conversations on Twitter than mention you or your business or anything else you’d like to track.
- monitter: This tool lets you do much the same as Twist, but you can monitor topics in real-time or by geographic region.
- Buzzlogic: Track buzz in the blogging world with this site, and find out just who’s word matters when it comes to blogs.
Reputation Profile Management
These tools make it easier to keep track of your social networking profiles and your Reputation in turn.
- Zoolit: Check out this landing page service that makes it super easy to manage all the social networks you’ve been using.
- ProfileMat: Pull all your existing online profiles together into a “mat” and allow users to comment on this new singular profile instead.
Reputation Management Tools
These tools allow you to hunt down what’s being said about you and find out just what others think of you or your business.
- Naymz: Give this site a try to get feedback from people you’ve worked with, customers and friends.
- Rapleaf: Here you can look up your personal or professional Reputation, rate other people and businesses and get your own ratings.
- Keotag: Manage the blogsphere with this site that allows users to find tagged blog posts over several blog search engines.
- FriendFeed: Whether you want to keep up with what your friends are looking at or keep up with what’s being said about you personally, this site is a useful tool.
- Social Media Fire Hose: This helpful tool tracks your name, brand or product across sites like Digg, FriendFeed and others that specialize in social media.
- Cision: For a fee, this tool can help you monitor “100 million blogs, tens of thousands of online forums, and over 450 leading rich media sites.”
- Web of Trust: Ensure your website is considered trusted by joining up with this site. After all, no one wants to be associated with a dangerous site– it’s just bad for business.
General Reputation Management Tools
If you haven’t already, bookmark these sites which can be a big help in maintaining your brand positively online.
- Digg: Check out Digg regularly to see if anyone has submitted stories about your or your business.
- Reddit: Similar to Digg, this site will allow you to see how much interest there is you on the Web.
- delicious: This social bookmarking site is a good place to see if your webpage or information about you or your business is being passed around by others.
- Flickr: Think there may be some less-than-impressive photos of you out there? Trying searching this photo site to see if you come up.
- Facebook: Facebook can be a great place to network, just make sure you keep your profile free from things you wouldn’t want spread about you.
- MySpace: With millions of visitors, this popular social networking site can be a great place to get your and your business’ name out there.
- LinkedIn: Here you can create a professional profile that will allow you to interact with others in your profession in a safe and positive manner.
- Google: There’s no easier way to find out what your online reputation is than to do a simple Google search.
- Furl: Another social bookmarking site, here you can track who’s interested in your sites.
- Twitter: Whether you want to communicate with others or track the buzz about you on the net, Twitter is an essential tool.
- WordPress: If you’re going to start a blog to be the face of you or your company, this site makes it easy to do so.