Business Reputation Management
Reputation management is critical when considering fiscal implications. Reputation management through analyzing and influencing search engine results, can ensure ongoing success for you and your Company.
Never has it been more important to understand the power of having, maintaining and developing a strong online presence. Never has a simple Google search been able to tell us more about a company, who they are, what they do, and why they matter. We no longer need just to worry about what people see and hear about us face-to-face but we also need to consider our digital presence.
We generate performance reports. We track Google, Yahoo, and Bing. We can also track Ask, AOL, or any other major search engine.
For custom reputation management strategies involving Link building, Pay Per Click, Viral Marketing, Video, Article, Newsletter, Press Release creation and implementation: Please contact us and we will provide you with a package tailored to your needs.
Why Reputation Management?
• Online reviews are second only to personal advice from a friend as the driver of purchase decisions; user reviews are more influential than third-party reviews. (”Web users and web community,” Rubicon Consulting, Inc. October 2008)
• 86% of consumers read online business reviews before making purchasing decisions; 90% of whom say they trust these reviews. (Kudzu.com survey of 600 users, December 2008)
• Almost two-thirds (62%) of consumers read consumer-written product reviews on the Internet. (Deloitte & Touche, September 2007)
• When asked what sources of information they are “very likely” to consult before making a decision about their entertainment options, 62% named Web sites with user reviews as their top choice, even beating out a knowledgeable friend (59%). (Marketing Sherpa, July 2007)
• Seven in 10 (69%) consumers who read reviews share them with friends, family or colleagues, thus amplifying their impact. (Deloitte & Touche, September 2007)
• 74% agree-including 14% who strongly agree-that they choose companies and brands based on what others say online about their customer service experiences, the survey shows. (Society for New Communications Research, May 2008)
• More than eight in ten (82%) of those who read reviews said that their purchasing decisions have been directly influenced by those reviews. (Deloitte & Touche, September 2007)