Definition of

Reputation Marketing

rep·u·ta·tion mar·ket·ing
repyəˈtāSHən ˈmär-kə-tiŋ

The art of making a good impression on potential customers. It is the process of developing the right image or identity for an individual or business in search engines. Where two products resemble each other, people often select the more expensive brand based on the quality of the the brands reputation.

Reputation Marketing is different from reputation “management” which uses ethical grey areas such as trying to displace negative complaints using spamdexing or googlewashing tactics.

Reputation marketing services help individuals and companies manage, protect and optimize their brands online to maximize value. Reputation marketing presents an opportunity to create the way in which your business is perceived online by enhancing positive content and reviews.