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03 Jan

Reputation Management Definitions

By Gadook

Reputation Management Definitions

♦ Internet Reputation Management

Online Identity Management

Personal Reputation Management

Brand Reputation Management

Reputation Management Definitions

Search Engine Reputation Management:

Search Engine Reputation Management involves both social media marketing and social media optimization. Unhappy consumers, political groups, competitors and disgruntled employees may have an interest in posting negative information about your company. Reputation Management involves taking control of search engine results employing optimization as well as marketing to manage and control damaged identities and reputations on the Internet.

Reputation Monitoring research and analysis may also be considered Reputation Management. Top

Online Identity Management (OIM):

Our Online Identity Management (OIM) service offers all necessary aspects needed to fulfill a successful, ongoing identity management campaign. Starting with strategy creation to implementation through reporting and measurement, our solutions encompass the needs of any online identity management campaign. Online identity management (OIM) is a set of reputation management methods for generating a distinguished presence of a person on the Internet. That presence could be reflected in any kind of reputation management content that refers to the person. Top

Personal Reputation Management:

Personal Reputation Management is the process by which people and their careers are marked as brands. Personal Reputation Management is a set of methods for generating a respectable presence of a person on the Internet. That presence could be reflected in any kind of content that refers to the person, including participation in blogs, personal web sites, social media, pictures or video. Top

Brand Reputation Management:

Brand Reputation Management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity. Traditional media, social media, blogs, forums and other groups can leave you vulnerable if you are not involved. Top


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