Do it Yourself Reputation Management Monitoring
While paying for monitoring can be very effective, individuals can use free tools to monitor their reputation online.
Below is a number of free, quick, easy and effective approaches to monitor results for your name.
Yasni- This is a search engine dedicated to finding people on the web through publicly available information, including images, videos, social networking profiles and posts.
You can configure Google Alerts by different areas: News; Blogs; Web search results; Google Groups.
Create a folder in your RSS Reader for reputation monitoring feeds. Create custom RSS feeds based on keywords: Technorati.com, Feedster.com, Google.com/blogsearch, Google News, Blogpulse.com, MSN Spaces, MSN News Yahoo! News, MSN News.
Use FeedDemon for a dedicated Windows program, its sibling NetNewsWire on Macs, or read on the web with Google Reader.
Not sure what keywords to track? Use Google Keywords Tool for ideas.
One of the great search systems for bloggers is Technoroti, which has a Watchlist feature.
WatchThatPage, UpdatePatrol, and WebSite-Watcher monitor URLs.
Research the background of bloggers and web site owners using domain name search tools such as Who Is.
Feedreader offers advanced, cutting-edge capabilities, including the most comprehensive podcasting support available today, as well as unique smartfeed technology that puts the information you need right at your fingertips. Feed Reader
Monitor This allows you to monitor keywords across dozens of search engine feeds at the same time. The OPML works well with the Feed Reader.
WhoLinksToMe- A link search tool that tracks backlinks and makes them easily sortable by anchor text, origination, and by the target URL with enhanced reporting capability. You can also import links from Google Webmaster Tools for enhanced analysis.
TinEye - TinEye is a reverse image search engine. You can submit an image to TinEye to find out where it came from, how it is being used,or if modified versions of the image exist. TinEye is the first image search engine on the web to use image identification technology rather than keywords, metadata.
Yahoo Alerts – Similar to Google Alerts, Yahoo Alerts sends you an alert whenever your keyword pops up in a search. It gives you’re the option of receiving alerts by Yahoo Messenger or even via SMS.
Rapleaf.com – By creating an account with Rapleaf you can discover information about yourself that is available on the internet and manage your internet footprint.
Social Mention – Social Mention is a free tracking tool that allows you to easily track what people are saying about you across the web and social media landscape in real-time. It monitors 80+ social media properties including Twitter, Facebook, FriendFeed, YouTube, Digg, Google and sends you a daily update.
Yacktrack Chatter - YackTrack Chatter is a keyword search for social media sites. This allows you to see “chatter” on various sites that talk about your keyword.
Filtrbox – Filtrbox allows you to see what others are saying about you on Twitter, social networks, blogs and online news outlets.
Forums and message boards can host conversations about your company. Sites such as Boardtracker.com will keep an eye on popular forums and alert you by RSS if you are mentioned in a thread.
BackTweets.com – A search engine for Twitter. See who is tweeting your links and more. Sign up for email alerts of new findings.
Addictomatic.com – Different than the others, you type in a keyword, topic or phrase and it searches the top blogs, news sites, Google, Technorati, Ask, YouTube, Flickr, Digg, Topix and others. Personalized results page to bookmark with everything related to your topic.
AlertRank.com – A better way to organize and sort Google alerts. Get a daily report emailed to you in a spreadsheet format of what it finds.
Twazzup.com – Another Twitter search engine.
SiteMention.com – Type in your url and find out what’s being said about you. The results returned are gathered from Google Blog Search, Twitter, FriendFeed, YouTube, MySpace, Digg, Delicious and many more.
Brandwatch.net – This service tracks your brands, companies, even the competition. Sign up for free weekly updates on any brand. Their detailed reports break down what sites like you, your most talked about features, weekly summary of all blogs and forum activity.
SocialMention.com/alerts – Just like Google Alerts but for social media. Enter your phrase to be notified of new findings. Searches blogs, microblogs like Twitter, bookmarks, comments, events, images, news, videos and more.
BlogPulse.com – A search engine that searches just for data posted to blogs. Enter your keyword, hit submit and off it goes to gather results.
BackType.com – They index millions of conversations from social networks, blogs and other social media.